Responsive web design plays an important role in the development of a website. If you are new to website designing then you may be wondering what is responsive web design and why is it important. Read this article till the end and find out the importance of responsive web design.
What is Responsive Design?
A responsive design is basically a flexible website design layout that enables it to adjust according to the user screen sizes. Responsive designs can adjust their size depending on the device the website is viewed on, which can be a desktop, laptop, tablet, or various mobile phones.
The main goal of responsive website design is to avoid unnecessary scrolling and zooming that occurs with websites that have not been responsive or mobile friendly. Navigating unresponsive websites is very difficult and can lead to loss of potential customers.
What is the Purpose of Responsive Web Design?
To understand the purpose of responsive web design, let take a look at benefits of responsive web design.
Improved User Experience:
User experience is very important in a website. When designing a website, the first thing that comes to our mind is that the website design must be user-friendly. To improve the user experience, the web design must be responsive. Without making a website responsive, we cannot create a highly user-friendly web design.
Responsive web design can help user frustration, and increase user engagement on website.
Fast Web Page Loading
Responsive website designs always result in faster loading times. When you create a website with responsive web design, the website only needs one URL and does not need to redirect to different web pages depending on the screen size of the user’s device.
Increase User Reach
A business with a responsive website can easily reach a wider audience, regardless of the screen size of the user’s device. You can easily cater user without taking pressure of their screen size. Your content is easily accessible to users on screens of any size.
Increase Traffic on website
Nowdays,79 percent of all over world web traffic comes from different mobile devices. Which means more then half of world traffic is from mobile. So now it is important to cater mobile devices user. It is very important that a website displays properly on all mobile devices. Since 79 percent of the world’s traffic comes from mobile devices, creating a responsive web design will automatically increase the traffic to the website.
Better Rankings
Best and most effective benefit of responsive web design is that it can improve your website SEO rankings. All search engines always prefer websites that can provide a seamless user experience across all devices. By creating a responsive design, you will be one step ahead and can rank better in search engines.
Easy Maintenance
A few years ago, we had to create different websites for different screen sizes. This method required us to maintain different pages, which made maintenance difficult. But now, by creating a responsive web design, we only need to manage one for all devices. We don’t need to maintain different versions of the website.
These are just a few of the benefits of responsive web design. There are many more benefits to implementing responsive web design into a website.
The main purpose of a website is to attract more potential customers or users. Considering all these benefits of responsive web design, our purpose of responsive web design is clear.
Key factors to remember while designing responsive design
There are many factors to consider when creating a responsive design. One unresponsive element can easily create a mess and make your website unresponsive.
Here are key points to remember:
- Optimise all images properly for faster loading time.
- Use media queries to customize a web page.
- Use responsive typography to ensure text is readable on all devices.
- Test your website on different screen sizes and different devices.
- Use a flexible grid system
Why Responsive Web Design is Important?
After discussing all the benefits of responsive web design, we know that responsive web design is very important for our website and it has their own multiple benefits.
Responsive web design helps our website in various ways as we have already discussed. If we don’t take advantage of these benefits of responsive web design, then we’re essentially losing out. That’s why the use of responsive web design is very important to us.
Conclusion
Using responsive web design on websites is very important. We don’t take the risk of not using responsive web design and letting our potential user go. Responsive web design increases user traffic on our website, which is the main purpose of our website. We always create websites to attract users to our website.